[ Professional Experience ]

I'm a digital marketing machine powered by coffee, music, and creative ideas. I specialize in content marketing, social media strategy and WordPress development with 4 years of B2B marketing experience at startups. I'm a big thinker, tastemaker, and a creative at heart that's big on collaboration.

Fast ladder climber

Jan 2011 - Present
Freelancer

Planning and deploying marketing campaigns, improving business processes and providing digital marketing services to local businesses

Developing responsive WordPress websites including sitemapping, keyword research, copywriting, hosting and domain setup, creative direction and SEO implementation

Increased gym membership renewals by 80% through email drip and online payment implementation

Developed and deployed an annual marketing campaign for a premier play production including website, print, paid and organic social and paid search - sold 120% of monthly ticket goal

Feb 2015 - July 2015 | SnapRetail
Manager, Content & Retention

Developed process, executed, and managed all content and retention marketing strategies to drive leads, engagement, sales and positive customer behavior

Created and implemented companywide sales demo story and supporting sales materials through cross- functional collaboration with sales managers and marketing, increasing demo to close conversions by 17%

Led strategy for website redesign including brand positioning, URL structure, redirects, SEO, landing page optimization, mobile usability and blog and content resource center development

Collaborated with customer support and product team to develop an online product help center including product documentation, FAQ, and video tutorials

Developed and designed website and video content for sister brand, SnapRx, in two weeks

Oct 2013 - Feb 2015 | SnapRetail
Digital Marketing Manager

Developed, deployed and managed content marketing programs, including editorial, webinars, ebooks, and videos, through paid and organic digital channels in support of customer acquisition and retention

Managed and implemented paid and organic search marketing strategy, keyword implementation, bid management, landing page optimization and budget management

Created and presented educational marketing seminars and webinars to maintain thought-leadership in the retail space, generate qualified leads and inspire meaningful sales conversations

Brainstormed ideas, wrote scripts, acted on screen and produced and edited video for weekly email communication, Click & Mortar, to help grow list from zero to over 7,300 mailable email addresses

Sept 2012 - Oct 2013 | SnapRetail
Social Media & Content Manager

Managed day-to-day social media operations, paid social advertising and media metrics and reporting

Increased Facebook community from 1,000 to 11,000 Likes and Twitter from 500 to 6,000 followers

Developed and created monthly online content (blog editorial, ebooks, webinars, videos, infographics) and managed deployment, repurposing, and targeting in order to meet lead to prospect goals

Created more than 20 educational marketing presentations and participated in 36 speaking engagements

Oct 2011 - Oct 2013 | SnapRetail
Multi-Store Account Executive

Served as first-level support between product and client, ensuring positive user experience and streamlined on-boarding

Developed and implemented quarterly marketing plans for 8 Hallmark franchises ranging from 8 - 50 locations, increased Facebook Likes by over 300%, and maintained average email open rate of 33%

Pretty good at this stuff

Content Marketing Strategy

80%

Inbound Marketing

65%

Public Speaking

75%

Coffee Drinking

95%

Content Creation

75%

Creative Direction

45%

Social Media Strategy

95%

Facebook Advertising

75%

Wordpress CMS

65%

SEO

45%

Making People Laugh

85%

HTML

25%

Relationship Management

55%

Guitar Playing

60%

Google AdWords

45%

Education

Aug 2006 - Dec 2010
University of Pittsburgh

Studied at the College of Business Administration with a concentration in Marketing

Awarded first place in National Projects in Marketing Competition for the advertising campaign introducing the 2011 Chevrolet Cruze, Camaro and Equinox to the Pitt campus

Aug 2015 - Sep 2016
HubSpot Academy

Inbound Marketing Certification

Factoids

Music Lover

There are approximately 36,000 songs in my iTunes library, 900 vinyl records on my shelf, 14 guitars in my home studio and a special lobe in my brain dedicated to music.

Public Speaker

I have participated in over 36 speaking engagements to small business owners across 8 different US states. My highest attended webinar and seminar was 443 and 178 respectively.